CLIENT
ZAPTEC
TITLE
GOOD ENERGY
PRODUCED BY
HOLLY CREATE
CAMPAIGN ACROSS TV AND SOME
TYPE
METTE MARIE KNUDSEN
/ director
TINA ELISABETH KNAPP
/ head of marketing
CREATIVE BRIEF
GOOD ENERGY
Zaptec is a young Norwegian technology company that has quickly become a leader on a global level in smart charging solutions for electric cars. Now, it was time for the Danish market.
Together with Ane Skak from Imersive Stories, we developed a series of films that not only aimed to showcase Zaptec's smart charging solutions, but also to feature Zaptec's inspiring Danish Director, Mette Marie Knudsen.
One of the things we love most at Holly is the process of developing a campaigns visual language. That development always starts with learning as much as possible about the topic we are diving into. In that research, we always come across exciting stories and visual treats, and the task of Zaptec was no exception.
The story of e-mobility surprisingly dates back to 1830 when the first experiments with electric vehicles began. The dream of driving on electricity is older than the implementation of driving on gasoline, and now, about 200 years later, the future looks more promising for the battery-powered car.
We chose to save the lovely references from the past for a future project and instead focused on the present good energy that is both metaphorically and literally the foundation for a sustainable future. Therefore, we developed a bright, warm, and welcoming universe with a focus on people, nature, and relationships.
After some very early and unsuccessful attempts to catch the morning sun, it finally broke through and gave us some fantastic days of filming.
Lots of good energy.
GAFFER
JACOB HOFFMANN
SOUNDMIX
FREJ LEVIN
CREATIVE PRODUCTION
HOLLY CREATE
ANE SKAK, IMERSIVE STORIES
MANUS & DIRECTING