For the third consecutive year, we’ve had the pleasure of creating the yearly campaign for The Danish Cancer association, encouraging Danes to participate in the annual fundraise for the great work that they do for all those affected by cancer.

This year, we gave the hero content a fresh twist, crafted a brand-new still photography campaign and finally we had some fun with AI, turning the real-life heroes who hit the streets every year into true, larger-than-life superheroes!

The campaign was unfolded over multiple platforms, including a cinema trailer, online banners and a variation of different formats across social media.