For the second time we had the pleasure of creating the yearly campaign for The Danish Cancer association, encouraging Danes to participate in the annual fundraise for the great work that they do for all those affected by cancer.

So much of the work The Danish Cancer association does, wouldn’t be possible without all the volunteers and that’s why they wanted to highlight them as superheroes. Volunteers went out on the 7th of April to collect funds for research, prevention of cancer, and support for the many thousands who’s life it has drastically changed. Because of the increase of volunteers joining in, the final result was 2,7 million kr. higher than last year.

The campaign was unfolded over multiple platforms, including a cinema trailer, online banners, an outdoor campaign spanning all over the city and a variation of different formats across social media, so we got to see the work come to life on a grand scale.