This campaign was developed to promote TrygFonden’s Visiting Dog Program – and to inspire more dog owners to join and start bringing their dogs to nursing homes.

At the heart of the campaign is a celebration of the unique bond between humans and dogs. We wanted to spotlight the deep sense of joy and pride dog owners feel when they see their dog bring comfort, smiles, and connection to others. At the same time, we aimed to capture the heart warming moments that unfold during the visits – moments filled with presence, emotion, and warmth.

To ensure authenticity, we built the campaign around real volunteers and their dogs, who became the true faces of the brand.

Visually, we set out to reimagine the classic case film. Instead of polished setups, we focused on honest, life-affirming scenes – blending vibrant energy with peaceful stillness to reflect the emotional depth of the visits.

The campaign was launched across social media, TV, cinema,
and print.